Clarity Privacy Disclosure

Understanding Your Privacy:

We value your privacy and are committed to being transparent about how we collect and use your information. This revised policy clarifies our use of Microsoft Clarity and Microsoft Advertising on our website.

Data Collection for Website Improvement and Marketing:

  • We use Microsoft Clarity, a website analytics tool, to understand how you interact with our website. This includes capturing heatmaps (visual representations of clicks) and session recordings (anonymized recordings of user journeys).
  • We also collaborate with Microsoft Advertising to display relevant ads on our website and other platforms.

Types of Data Collected:

  • Website Usage Data: This includes the pages you visit, links you click, and how long you stay on each page.
  • Cookies and Tracking Technologies: We use first-party (our own) and third-party (Microsoft) cookies and similar technologies to collect this data.

Reasons for Data Collection:

  • Improving our website: We analyze user behavior to identify areas for improvement and enhance your experience.
  • Marketing and advertising: We use this data to personalize your browsing experience by showing you relevant products and services, both on our website and through targeted advertising.
  • Security and fraud prevention: We use this data to detect and prevent fraudulent activity.

Your Data and Microsoft:

  • We encourage you to review their policy to understand their specific practices.

Commitment to Transparency:

  • We remain committed to protecting your privacy and will update this policy as needed.